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Research papers

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development


Research papers

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen
September 27, 2023
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Citation

Haglund, Wiren, Engist, Englund and Berthelsen (2023a, September 27). The New Marketing Renaissance. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-new-marketing-renaissance


Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
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Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/owning-inspiration


Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Research papers

Power Up For Change!

Eco-anxiety is ?a chronic fear of environmental doom? (APA, 2017). It comes with ?feelings of loss, helplessness, frustration and guilt, as the sufferers feel they are unable to stop climate change?. Eco-anxiety has been on the rise for the past...

Catalogue: Congress 2023
Authors: Kelly McKnight, Adele James, Kimberley Howard, Emma Webster
September 27, 2023
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Citation

McKnight, James, Howard and Webster (2023a, September 27). Power Up For Change! . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/power-up-for-change